Simplii Financial was established in November 2017 to help it’s clients bank, borrow and invest the way they like. The past year and a half, the financial insituition has become more popular because of 3 main attractions:
1. No monthly fees
2. Unlimited Interac e-Transfer and debit transactions
3. Safe and reliable because it’s a division of CIBC (one of the top
5 banks in Canada)
I decided to take on revamping UX Content Writing and design of the first 3 sign-on screens in the mobile app.
Screen 1 - Landing page
Changes:
Style: Inspiration was taken from the web version of the website which is airy, clean, modern and straight to the point. I went with a similar theme and chose colours that are friendly, calming and reassuring.
UX Writing: Instead of 'Welcome to Simplii Financial!, I decided to lead with one of it's top attraction 'no banking fees'. Also the prompts/cta were updated to give a conversational scene with the users.
Screen 2 - Sign In page
Changes:
Hero image: The hero image in the original slide was updated to an automatic carousel. This design decision was taken to reduce the amount of clicks the user has to make. The chances of the user tapping to the other pages are low because they will be busy entering inter details to log on. This way the user can enter their details and when a slide pops up that interests them, they can click to 'read more'.
UX Writing: Instead of 'Reset password' I updated the copy to 'forgot password'. This is more direct and familiar with users.
Screen 3 - Sign UP / Register page
Changes:
I noticed to sign up/register, the user was redirected to an external page. I designed the page to fit the style of the app to keep the sign up process within the app itself so as not to disrupt the user journey and flow.
Style: Maintaining the style of the previous pages, I reduced the number of boxes to be filled out to 3, it makes it easier for the user to enter in the required information.
UX Writing: Made the top text more inviting and supportive 'Let's set up your online and mobile banking' gives the users the feeling that we are here to support them.
Future development
Conduct A/B testing on the 2 designs to figure out which resonates with users / more efficient and how to best improve the user experience moving forward.
Thanks for reading :)
